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André Rijo

Within a data driven and customer centric profile, experience in banking, FMCG and hospitality industries, currently managing CRM departament incorporated in Data & Digital Platforms | e-Commerce Department. With the privilege of leading an amazing team of 6 extraordinary professionals, responsible for activation management of the new CRM tool (Salesforce Marketing Cloud and Service Cloud) in order to manage and analyze customer interactions within different touch points and data throughout all the customer lifecycle, with the goal of improving business relationships and others.